Commentaire :

Sommaire :
Preface

1. The Concept of Strategy
2. Industry Analysis
3. Resources and Capabilities
4. The Nature and Sources of Competitive Advantage
5. Business Strategies in Different Industry and Sectoral Contexts
6. Technology-Based Industries and the Management of Innovation
7. Corporate Strategy
8. Global Strategies and the Multinational Corporation
9. Realising Strategy
10. Current Trends in Strategic Management

Glossary
Index

Langue : Anglais

Localisation : Bibliothèque Campus de Nice

Support : Papier

Etat : Présent

Propriétaire : Bibliothèque