ISBN 13 : 978-1-119-70628-1

Sommaire :
Introduction

Chapter 1: The Concept of Luxury
Chapter 2: Specificities of the Luxury Industry
Chapter 3: Major Luxury Sectors: Ready-to-Wear, Perfumes and Cosmetics, and Leather Goods
Chapter 3: Major Luxury Sectors: Wines and Spirits, Jewelry and Watches, and Hotels and Hospitality
Chapter 4: The Power of the Luxury Brand
Chapter 5: The Luxury Client
Chapter 6: Brand Identity: Concepts and Analytical Semiotic Tools
Chapter 7: Additional Brand Analytical Tools
Chapter 8: Creation and Merchandising
Chapter 9: Communication in Digital Times
Chapter 10: Managing a Global Brand
Chapter 11: Retail Management
Chapter 12: Sustainability and Authenticity

Appendix A: Applying Brand Identity Analytical Tools
Appendix B: Glossary of Digital-Related Terms

Index

Langue : Anglais

Edition : 4ème

Lieu d'édition : TORONTO

Illustration(s) : Tableau(x)

Localisation : Bibliothèque Campus de Nice

Support : Papier

Etat : Présent

Propriétaire : Bibliothèque