e-book : Research Methods for Business Students.
Link to the ebook : http://ezproxy.univ-catholille.fr/login?url=https://www.vleb...
ISBN 13 : 9780273750802
Contents : 1 Business and management research, reflective diaries and the purpose of this book
2 Formulating and clarifying the research topic
3 Critically reviewing the literature
4 Understanding research philosophies and approaches
5 Formulating the research design
6 Negotiating access and research ethics
7 Selecting samples
8 Using secondary data
9 Collecting primary data through observation
10 Collecting primary data using semi-structured, in-depth and group interviews
11 Collecting primary data using questionnaires
12 Analysing quantitative data
13 Analysing qualitative data
14 Writing and presenting your project report
Language : English
Print : 6ème
Location : Nice Library
Material : Electronic
Statement : Présent
Owner : Bibliothèque