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Designing brand identity : a complete guide to creating, building and maintaining strong brands.
Appartenance & droits
Number of copies : 1
| No. | Call n° | Bar code | Commentary | |
|---|---|---|---|---|
| 1 | [available] |
ISBN 13 : 978-0471746843
Contents : Contents
PART I: PERCEPTION.
Chapter 1. Brand Identity Ideals.
Chapter 2. Brand Identity Fundamentals. PART II: PROCESS.
Phase 1. Research and Analysis.
Phase 2. Creating Strategy.
Phase 3. Designing Brand Identity.
Phase 4. Building Brand Identity.
Phase 5. Managing Assets.
PART III: PRACTICE.
Case Study 1. Evolution.
Case Study 2. Merger.
Case Study 3. Creating the New.
Language : English
Print : 2ème
Figure(s) : Photographie(s)
Location : Nice Library
Material : Paper
Statement : Présent
Owner : Bibliothèque