Integrated Marketing Communications.
PICKTON David ; BRODERICK Amanda
2004
761
0273676458
121.55-PICKT
MARKETING MANAGEMENT ; COMMUNICATION ; MEDIA PLAN ; INTERNET ; INTERNATIONAL MARKETING ; BRAND IMAGE ; MARKETING MIX ; ADVERTISING ; SPONSORING ; SALES PROMOTION
No. | Call n° | Bar code | Commentary | |
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1 | [available] |
Comment :
Language : English
Print : 2ème
Place of publishing : CAMBRIDGE
Figure(s) : Tableau(x)
Location : Nice Library
Material : Paper
Statement : Présent
Owner : Bibliothèque