ISBN 13 : 978-0-273-73202-0

Sommaire :
1. Introducing Strategy

Part 1. The strategic position
Introduction to Part 1
2. The environment
3. Strategic Capabilities
4. Strategic Purpose
5. Culture and Strategy
Commentary on Part 1 The Strategic Position

Part 2. Strategic choices
Introduction to Part 2
6. Business Strategy
7. Corporate strategy and diversification
8. International strategy
9. Innovation and entrepreneurship
10. Mergers, acquisitions and alliances
Commentary on Part 2 Strategic Choices

Part 3. Strategy in action
Introduction to Part 3
11. Evaluation strategies
12. Strategy development processes
13. Organising for success
14. Leadership and strategic change
15. The practice of strategy
Commentary on Part 3 Strategy in Action

Nbre volumes : 1

Langue : Anglais

Edition : 9ème

Illustration(s) : Graphique(s) ; Tableau(x)

Localisation : Bibliothèque Campus de Nice

Support : Papier

Etat : Présent

Propriétaire : Bibliothèque