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International Business Development: A Concise Textbook Focusing on International B-to-B Contexts.

MARTIN Ludwig (Edited by)

SPRINGER

2021

270

112.37-MARTI

MULTINATIONAL COMPANY ; STRATEGY ; LOGISTICS CHAIN ; DISTRIBUTION CHANNEL ; PROFESSIONAL ETHICS


Number of copies : 1
No. Call n° Bar code Commentary
1 [available]

Comment :

ISBN 13 : 978-3658332204

Contents :
Contributors: Ludwig Martin, Liza Wohlfart, Marcel Fortwingel, Michele Elio De Tullio, Astrid Wiedersich Avena, Maria Giorgia Mazzilli, Henning Hinderer, Jorge Del Castillo, Ansgar Kühn, Moritz Peter, Philipp Rathgeber, Hector Gomez Macfarland, Claudio Pousa, Katharina Kilian-Yasin, Rafael Correa, Jasmin Mahadevan, Tobias Reichert.

International Business Development in Context—History, Trends and Realities
Product Development for International Markets: Tools for Excelling in Frugal Engineering
Legal Aspects of Launching Products Internationally
Ecosystem Evaluations in Business Development
Assessing International Markets
Political Coverage for International Ventures
Project Management Standards
Sourcing Strategies and Trends: Global Versus Local
Establishing Local Business Units
B-To-B Sales Approaches
Digital Communication in B-To-B Sales
Corporate Social Responsibility in International Supply Chains
Cross-Cultural Strategizing for Successful Customer Relationship Management
Index

Language : English

Location : Nice Library

Statement : Présent

Owner : Bibliothèque