Lien ebook : https://search.ebscohost.com/login.aspx?direct=true&authtype...

eISBN : 9781484255032

Sommaire :
Introduction

Chapter 1: Origins
Chapter 2: People Are Media Companies
Chapter 3: Influence Is an Outcome, Not a Profession
Chapter 4: The Art and Science of Creativity
Chapter 5: Creator-Centric Strategies
Chapter 6: 1:1 Relationships at Scale
Chapter 7: The Four-Step Influencer Marketing Framework
Chapter 8: Measuring What Matters

Glossary
Index

Langue : Anglais

Localisation : Bibliothèque Campus de Nice

Support : Numérique

Etat : Présent

Propriétaire : Bibliothèque