ISBN 13 : 978-1-292-13342-3

Sommaire :
Part 1. Innovation management

Chapter 1 - Innovation Management : an introduction
Chapter 2 - National systems of innovation and entrepreneurship
Chapter 3 – Market adoption and Technology diffusion
Chapter 4 - Managing innovation within firms
Chapter 5 - Operations and process innovation
Chapter 6 - Managing intellectual property

Part 2. Turning technology into business

Chapter 7 - Managing organizational knowledge
Chapter 8 - Strategic Alliances and Networks
Chapter 9 - Management of Research and Development
Chapter 10 - Managing R&D Projects
Chapter 11 - Open innovation and technology transfer

Part 3. New product development

Chapter 12 – Business models
Chapter 13 - Product And Brand Strategy
Chapter 14 - New Product Development
Chapter 15 - New Service Innovation
Chapter 16 - Market research and its influence on new product development
Chapter 17 - Managing the new product development process

Langue : Anglais

Lieu d'édition : LEVALLOIS-PERRET ; CAMBRIDGE

Localisation : Bibliothèque Campus de Nice

Support : Papier

Etat : Présent

Propriétaire : Bibliothèque