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The Marketing Plan : a Handbook.

BURK WOOD Marian

PRENTICE HALL

2003

202

0131276840

121.89-BURK

MARKETING PLAN ; CUSTOMER ; CONSUMER BEHAVIOR ; MARKETING MIX ; ADVERTISING ; STRATEGY ; SEGMENTATION


Number of copies : 1
No. Call n° Bar code Commentary
1 [available]

Language : English

Print : 2ème

Place of publishing : CAMBRIDGE

Figure(s) : Tableau(x) ; Graphique(s) ; Image(s)

Location : Nice Library

Material : Paper

Statement : Présent

Owner : Bibliothèque