ISBN 13 : 978-0-06-285662-3

Contents :
Part 1 – What is design thinking ?

1. Getting under your skin, or how design thinking is about more than style
2. Converting need into demand, or putting people first
3. A mental matrix, or “these people have no process”
4. Building to think, or the power of prototyping
5. Returning to the surface or the design of experiences
6. Spreading the message, or the importance of storytelling

Part 2 – Where do we go from here ?

7. Design thinking meets the corporation, or teaching to fish
8. The new social contract, or we're all in this together
9. Design activism, or inspiring solutions with global potential
10. Designing tomorrow – today
11. Redesigning Design

Acknowledgments
Ideo project case studies
Index

Language : English

Print : Rev. and Updated

Location : Nice Library

Material : Paper

Statement : Présent

Owner : Bibliothèque