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Marketing du tourisme et de l'accueil.

KOTLER Philip ; BOWEN John T. ; MAKENS James ; DECAUDIN Jean-Marc (Edited by) ; BORIES Denis ; LABORDE Christian ; PICHON Paul-Emmanuel ; LONGUET Patrick (Adapter) ; THANH Tan Vo (Adapter)

PEARSON EDUCATION

2016

420

361.45-KOTLE

TOURISM ; COMMUNICATION POLICY ; STRATEGIC PLANNING ; CONSUMER BEHAVIOR ; INTERNAL COMMUNICATION ; PRICE POLICY ; DISTRIBUTION


Number of copies : 1
No. Call n° Bar code Commentary
1 [on loan until 06/07/2023]

Comment :

ISBN 13 : 978-2326001060

Language : French

Print : 6ème

Location : Nice Library

Material : Paper

Statement : Présent

Faculty's books : Oui

Owner : Bibliothèque