Commentaire :

ISBN 13 : 978-3-319-41726-4

Sommaire :
Contributors : Brun Alessandro, Jensen Karina R., Hervé Laurent, García María Ruiz, André Caroline, Fournier Arnaud, Seraidarian Fabien, Kmiec Ruxanda, Fourneaux Stéphane, Bertola Paola, Colombi Chiara, Vacca Federica, Quacquarelli Barbara, Pelleschi Valeria, Castelli Cecilia, Moretto Antonella

1. Luxury as a Construct: An Evolutionary Perspective

Part 1. Discovering luxury
2. Luxury Dynamics
3. Global Organizational Leadership for Luxury Companies
4. Financial Reporting and Communication in the Luxury Industry

Part 2. Key assets and competencies for value creation in the luxury company
5. A Narrative Approach to Luxury Brands
6. Financial Valuation of Luxury Brands
7. Brand as a Legal Asset for Luxury Companies: Brand Power
8. Knowhow, Skills and Competencies as Knowledge Assets for Luxury Companies
9. Luxury & Prime Locations

Part 3. Key processes for value creation in luxury companies
10. Managing the Creative Process
11. Supply Chain Management in the Luxury Industry
12. Creating a Seamless Experience for Luxury Consumers Integrating Online and Offline Communication

Part 4. Growth for value creation in luxury industries
13. Growth Archetypes in Luxury Companies
14. Integration of Mergers and Acquisitions in the Fashion and Luxury Industry
15. International Retailing and Growth Paths

Index

Nbre volumes : 0

Langue : Anglais

Collection : PALGRAVE ADVANCES IN LUXURY

Illustration(s) : Tableau(x)

Localisation : Bibliothèque Campus de Nice

Support : Papier

Etat : Présent

Propriétaire : Bibliothèque