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Le Comportement du consommateur.

FILSER Marc

DALLOZ

1994

426

2-247-01564-6

122.94-FILSE

CONSUMER BEHAVIOR ; CULTURAL AND ARTISTIC ENVIRONMENT ; DISSERTATION ; CONSUMER INFORMATION ; DEMOGRAPHY ; SOCIAL ENVIRONMENT ; PSYCHOLOGY ; BEHAVIORAL SCIENCE ; DISTRIBUTION ; FAMILY ; DECISION ; PRICE ; ADVERTISING ; MARKETING MIX ; PURCHASING ; STRATEGY ; BRAND ; LIFESTYLE


Number of copies : 1
No. Call n° Bar code Commentary
1 [not for loan]

Nbre volumes : 1

Notes : Réserve – Ask a librarian

Language : French

Series : GESTION PLUS

Place of publishing : PARIS

Material : Paper

Owner : Bibliothèque