ISBN 13 : 978-1-29225-152-3

Sommaire :
Part 1 Innovation management
1. Innovation management: an introduction
2. National systems of innovation and entrepreneurship
3. Public sector innovation
4. Managing innovation within firms
5. Operations and process innovation

Part 2 Turning technology intobusiness
6. Managing intellectual property
7. Managing organisational knowledge
8. Strategic alliances and networks
9. Management of research and development
10. Open innovation and technology transfer

Part 3 New product development
1. Business models
2. Market adoption and technologydiffusion
3. New product development
4. Market research and its influence onnew product development
5. Managingthe new product development process

Index

Langue : Anglais

Edition : 7ème

Lieu d'édition : LEVALLOIS-PERRET ; CAMBRIDGE

Localisation : Bibliothèque Campus de Nice

Support : Papier

Etat : Présent

Propriétaire : Bibliothèque