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Chapitre : Cabaïa: can an eco-branding sustainability strategy foster the internationalisation of a Born Global?

Chapter

BOULOCHER-PASSET Véronique ; DALY Peter ; RUAUD Sabine

2024

130-145

BUSINESS CREATION ; COMPANY GROWTH ; INTERNATIONAL TRADE ; ORGANIZATIONS DEVELOPMENT

Language : English

Location : Nice Library

Material : Paper

Faculty's books : Oui

Owner : Bibliothèque

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