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e-book : Marketing mémoriel : Attraits et dangers du phénomène nostalgique.

Ebook

ROBERT-DEMONTROND Philippe ; BOULBRY Gaëlle

E-THEQUE

2003

16

CONSUMER BEHAVIOR ; EXPERIENTIAL MARKETING ; PSYCHOLOGY ; CONSUMER ; BEHAVIORAL SCIENCE

Link to the ebook : https://search-ebscohost-com.ezproxy.univ-catholille.fr/logi...

eISBN : 9781417530977

Language : French

Series : GESTION 2000

Location : Nice Library

Material : Electronic

Statement : Présent

Owner : Bibliothèque