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Innovation Management and new product development.

TROTT Paul

PRENTICE HALL

2021

546

121.71-TROTT

PRODUCT LAUNCH ; TECHNOLOGICAL INNOVATION ; COMPETITIVENESS


Number of copies : 1
No. Call n° Bar code Commentary
1 [available]

ISBN 13 : 978-1-29225-152-3

Contents :
Part 1 Innovation management
1. Innovation management: an introduction
2. National systems of innovation and entrepreneurship
3. Public sector innovation
4. Managing innovation within firms
5. Operations and process innovation

Part 2 Turning technology intobusiness
6. Managing intellectual property
7. Managing organisational knowledge
8. Strategic alliances and networks
9. Management of research and development
10. Open innovation and technology transfer

Part 3 New product development
1. Business models
2. Market adoption and technologydiffusion
3. New product development
4. Market research and its influence onnew product development
5. Managingthe new product development process

Index

Language : English

Print : 7ème

Place of publishing : LEVALLOIS-PERRET ; CAMBRIDGE

Location : Nice Library

Material : Paper

Statement : Présent

Owner : Bibliothèque