English
The truth about the drug companies : how they deceive us and what to do about it.
Appartenance & droits
2004
305
351.53-ANGEL
SANTE ; ENTREPRISE ; RECHERCHE ; POLITIQUE DES PRIX ; PUBLICITE ; ETATS-UNIS D'AMERIQUE ; INDUSTRIE PHARMACEUTIQUE SECTEUR
| N° | Cote | Code barre | Commentaire | |
|---|---|---|---|---|
| 1 | Don Kevin Jackson [disponible] |
ISBN 13 : 0-375-50846-5
Sommaire : Contents
1. The $200 billion colossus
2. The creation of a new drug
3. How much does the pharmaceutical industry really spend on R&D ?
4. Just how innovative is this industry ?
5. “Me-too” drugs – The main business of the pharmaceutical industry ?
6. How good are new drugs ?
7. The hard sell… lures bribes and kickbacks
8. Marketing masquerading as education
9. Marketing masquerading as research
10. Patent games – Stretching out monopolies
11. Buying influence – How the industry makes sure it gets its way
12. Is the party over ?
13. How to save the pharmaceutical industry – And get our money's worth
Langue : Anglais
Lieu d'édition : USA
Localisation : Bibliothèque Campus de Nice
Support : Papier
Etat : Présent
Propriétaire : Bibliothèque