Link to the ebook : https://search-ebscohost-com.ezproxy.univ-catholille.fr/logi...

eISBN : 9780071487016

Contents : Contents


PART ONE: Reaching the Elusive Fan
Chapter 1 : The Fan Challenge
Chapter 2 : Sports in Trouble
Chapter 3 : How Fans Connect

PART TWO : Connecting to the Elusive Fan
Chapter 4 : Reinventing the Sports Brand
Chapter 5 : Generating the Sports Brand Transformation
Chapter 6 : Implementing the Sports Brand Transformation
Chapter 7 : Communicating the Sports Brand

PART THREE: Surviving in the Sports Fan Marketplace
Chapter 8 : Sustaining the Fan Connection
Chapter 9 : Successful Cases of Sports Branding
Chapter 10 : The Future of Fan Connection
Endnotes
Index

Language : English

Place of publishing : QUEBEC

Location : Nice Library

Material : Electronic

Statement : Présent

Owner : Bibliothèque