Link to the ebook : https://search-ebscohost-com.ezproxy.univ-catholille.fr/logi...

eISBN : 9783540447290

Contents :
Preface
Acknowledgements

Chapter 1 Being Known or Being One of Many
Chapter 2 To Brand or Not to Brand
Chapter 3 B2B Branding Dimensions
Chapter 4 Acceleration Through Branding
Chapter 5 Success Stories of B2B Branding
Chapter 6 Beware of Branding Pitfalls
Chapter 7 Future Perspective

About the Authors
Bibliography
Company and Brand Index
Subject Index

Language : English

Location : Nice Library

Material : Electronic

Statement : Présent

Owner : Bibliothèque