Sommaire : Contents
Chapter 1. What Positioning Is All About
Chapter 2. The Assault on the Mind
Chapter 3. Getting Into the Mind
Chapter 4. Those Little Ladders in Your Head
Chapter 5. You Can't Get There from Here
Chapter 6. Positioning of a Leader
Chapter 7. Positioning of a Follower
Chapter 8. Repositioning the Competition
Chapter 9. The Power of the Name
Chapter 10. The No-Name Trap
Chapter 11. The Free-Ride Trap
Chapter 12. The Line-Extension Trap
Chapter 13. When Line Extension Can Work
Chapter 14. Positioning a Company: Monsanto
Chapter 15. Positioning a Country: Belgium
Chapter 16. Positioning a Product: Milk Duds
Chapter 17. Positioning a Service: Mailgram
Chapter 18. Positioning a Long Island Bank
Chapter 19. Positioning the Catholic Church
Chapter 20. Positioning Yourself & Your Career
Chapter 21. Six Steps to Success
Chapter 22. Playing the Positioning Game

Langue : Anglais

Collection : BUSINESS/MARKETING

Lieu d'édition : QUEBEC

Illustration(s) : Photographie(s)

Localisation : Bibliothèque Campus de Nice

Support : Papier

Etat : Présent

Propriétaire : Bibliothèque