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Improving Customer Satisfaction, Loyalty and Profit : an Integrated Measurement and Management System.

JOHNSON Michael D. ; GUSTAFSSON Anders

JOSSEY-BASS;UNIVERSITY OF MICHIGAN

2000

214

0787953105

121.54-JOHNS

CUSTOMER RELATIONSHIP MANAGEMENT ; STRATEGIC PLANNING ; MANAGEMENT ; CUSTOMER ; QUALITY MANAGEMENT ; DECISION AID


Number of copies : 1
No. Call n° Bar code Commentary
1 [available]

Notes : Réserve – Ask a librarian

Language : English

Series : BUSINESS SCHOOL MANAGEMENT SERIES

Figure(s) : Schémas

Location : Nice Library

Material : Paper

Statement : Présent

Owner : Bibliothèque