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The Fall of Advertising and the Rise of PR.

RIES Al ; RIES Laura

HARPER BUSINESS

2002

295

0060081996

125.94-RIES

ADVERTISING ; PUBLIC RELATIONS ; BRAND ; COMMUNICATION ; MARKETING MANAGEMENT


Number of copies : 1
No. Call n° Bar code Commentary
1 [available]

Language : English

Location : Nice Library

Material : Paper

Statement : Présent

Owner : Bibliothèque