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Services Marketing : Integrating Customer Focus Across the Firm.

ZEITHAML Valarie A. ; BITNER Mary Jo ; GREMLER Dwayne D.

MC GRAW HILL

2006

708

007-124496-4

121.07-ZEITH

SERVICES MARKETING ; CUSTOMER SERVICE ; CUSTOMER RELATIONSHIP MANAGEMENT ; CUSTOMER ; QUALITY MANAGEMENT ; CONSUMER BEHAVIOR


Number of copies : 2
No. Call n° Bar code Commentary
1 [not for loan]
2 [available]

Language : English

Print : 4 ème

Figure(s) : Photographie(s) ; Tableau(x)

Location : Nice Library

Material : Paper

Statement : Présent

Owner : Bibliothèque