Services Marketing : Integrating Customer Focus Across the Firm.
ZEITHAML Valarie A. ; BITNER Mary Jo ; GREMLER Dwayne D.
2006
708
007-124496-4
121.07-ZEITH
SERVICES MARKETING ; CUSTOMER SERVICE ; CUSTOMER RELATIONSHIP MANAGEMENT ; CUSTOMER ; QUALITY MANAGEMENT ; CONSUMER BEHAVIOR
No. | Call n° | Bar code | Commentary | |
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1 | [not for loan] | |||
2 | [available] |
Language : English
Print : 4 ème
Figure(s) : Photographie(s) ; Tableau(x)
Location : Nice Library
Material : Paper
Statement : Présent
Owner : Bibliothèque