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The Four Steps to the Epiphany: Successful Strategies for Products That Win.
Appartenance & droits
2013
370
112.72-BLANK
ENTREPRENEURSHIP ; BUSINESS CREATION ; NEW PRODUCT ; CUSTOMER RELATIONSHIP MANAGEMENT ; STRATEGIC PLANNING
| No. | Call n° | Bar code | Commentary | |
|---|---|---|---|---|
| 1 | [available] |
ISBN 13 : 978-0989200509
Contents :
THE HERO'S JOURNEY
Chapter 1.THE PATH TO DISASTER:THE PRODUCT DEVELOPMENT MODEL1
Chapter 2.THE PATH TO EPIPHANY:THE CUSTOMER DEVELOPMENT MODEL
Chapter 3. CUSTOMER DISCOVERY
Chapter 4. CUSTOMER VALIDATION
Chapter 5. CUSTOMER CREATION
Chapter 6. COMPANY BUILDING
BIBLIOGRAPHY
APPENDIX A CUSTOMER DEVELOPMENT TEAM
APPENDIX B CUSTOMER DEVELOPMENT CHECKLIST
Nbre volumes : 0
Language : English
Print : 5ème
Location : Nice Library
Material : Paper
Statement : Présent
Owner : Bibliothèque