Commentaire :

ISBN 13 : 978-0470026687

Sommaire : Contents

Foreword

Chapter 1. Why products companies consider service business
Chapter 2. Clarifying the strategic intent of the service business
Chapter 3. The degree of change needed to set up a service business
Chapter 4. First base : gaining a clear perspective of service markets
Chapter 5. Creating the services to be sold in the new market
Chapter 6. Altering the operations of a product company to provide services
Chapter 7. Selling services
Chapter 8. Marketing services instead of products
Chapter 9. Positioning a product brand in a service market
Chapter 10. In conclusion

Langue : Anglais

Illustration(s) : Schémas

Localisation : Bibliothèque Campus de Nice

Support : Papier

Etat : Présent

Propriétaire : Bibliothèque