Commentaire :

ISBN 13 : 9780230500037

Sommaire :
PART 1: GREEN ISSUES
The Rise of Environmental Consciousness
The Impact of Green Issues on Organisations
PART 2: THE CONTEXT OF GREEN ISSUES
The Greening of Modern Democracies
Stakeholders: Some Real Definitions
The Role of the Media
PART 3: PRACTICAL MANAGEMENT OF GREEN ISSUES
Research Comes First
Communications Mechanisms
Who to Communicate With
Third Party Advocacy
Green Credentials Help in a Crisis
PART 4: THE FUTURE
Evaluation of Green Communications
Green Issues and Marketing
The Future of Green Issues Communication

Langue : Anglais

Edition : 2ème rev.

Localisation : Bibliothèque Campus de Nice

Support : Papier

Etat : Présent

Propriétaire : Bibliothèque