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MBA Marketing : synthèse des meilleurs cours américains. Les concepts.

HIAM Alexander ; SCHEWE Charles

MAXIMA

1994

340

2-84001-031-3

121.55-HIAM

MARKETING MANAGEMENT ; CUSTOMER ; STRATEGIC PLANNING ; ENVIRONMENT ; INFORMATION SOURCE ; FORECAST ; DEMOGRAPHY ; CONSUMER BEHAVIOR ; MARKETING MIX ; COMPETTITION ; COMPETITIVENESS


Number of copies : 2
No. Call n° Bar code Commentary
1 [available]
2 [available]

Nbre volumes : 1

Notes : Réserve – Ask a librarian

Language : French

Place of publishing : BOULOGNE

Location : Nice Library

Material : Paper

Statement : Présent

Owner : Bibliothèque