Commentaire :

ISBN 13 : 978-0-273-76140-2

Sommaire :
Part 1. Decision to Become an Entrepreneur
1. Introduction to Entrepreneurship

Part 2. Developing Successful Business Ideas
2. Recognizing Opportunities and Generating Ideas
3. Feasibility Analysis
4. Writing a Business Plan
5. Industry and Competitor Analysis
6. Developing an Effective Business Model

Part 3. Moving from an Idea to an Entrepreneurial Firm
7. Preparing the Proper Ethical and Legal Foundation
8. Assessing a New Venture's Financial Strength and Viability
9. Building a New-Venture Team
10. Getting Financing or Funding

Part 4. Managing and Growing an Entrepreneurial Firm
11. Unique Marketing Issues
12. The Importance of Intellectual Property
13. Preparing for and Evaluating the Challenges of Growth
14. Strategies for Firm Growth
15. Franchising

Langue : Anglais

Edition : 4ème

Localisation : Bibliothèque Campus de Nice

Support : Papier

Etat : Présent

Propriétaire : Bibliothèque