Global Marketing and Advertising : Understanding Cultural Paradoxes.
1998
316
0-8039-5970-2
125.55-MOOIJ
ADVERTISING ; INTERNATIONAL TRADE ; COMMUNICATION ; MARKETING MANAGEMENT ; INTERNATIONAL MARKETING ; CULTURE ; CULTURAL AND ARTISTIC ENVIRONMENT ; CONSUMER BEHAVIOR ; INTERCULTURAL MANAGEMENT ; BRAND
No. | Call n° | Bar code | Commentary | |
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1 | [available] |
Language : English
Place of publishing : LONDON
Figure(s) : Graphique(s) ; Photographie(s)
Location : Nice Library
Material : Paper
Statement : Présent
Owner : Bibliothèque