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Global Marketing and Advertising : Understanding Cultural Paradoxes.

MOOIJ Marieke K. de

SAGE

1998

316

0-8039-5970-2

125.55-MOOIJ

ADVERTISING ; INTERNATIONAL TRADE ; COMMUNICATION ; MARKETING MANAGEMENT ; INTERNATIONAL MARKETING ; CULTURE ; CULTURAL AND ARTISTIC ENVIRONMENT ; CONSUMER BEHAVIOR ; INTERCULTURAL MANAGEMENT ; BRAND


Number of copies : 1
No. Call n° Bar code Commentary
1 [available]

Language : English

Place of publishing : LONDON

Figure(s) : Graphique(s) ; Photographie(s)

Location : Nice Library

Material : Paper

Statement : Présent

Owner : Bibliothèque