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Décisions marketing : concepts, cas et corrigés.

MERUNKA Dwight

DALLOZ

1992

257

2-247-01789-4

121.55-MERUN

MARKETING MANAGEMENT ; METHODOLOGY ; CASE METHOD ; SALES PROMOTION ; CONSUMER ; CASE ; STRATEGY ; PRODUCT LAUNCH ; MARKETING MIX ; ANIMAL FEED SECTOR ; PANEL ; ELECTRIC HOUSEHOLD EQUIPMENT SECTOR ; BRAND ; CHEESE SECTOR ; SEGMENTATION ; FOOD-PROCESSING INDUSTRY SECTOR ; COMMUNICATION ; MEDIA PLAN ; MARKETING PLAN ; BRAND IMAGE


Number of copies : 1
No. Call n° Bar code Commentary
1 [available]

Nbre volumes : 1

Notes : Réserve – Ask a librarian

Language : French

Place of publishing : PARIS

Material : Paper

Owner : Bibliothèque