ISBN 13 : 978-1-292-06439-0

Sommaire :
Part One THE WORLD OF INTERNATIONAL BUSINESS
Chapter 1 Introduction to International Business
Chapter 2 General Frameworks in International Business
Chapter 3 Multinational enterprises, Innovation and Competitiveness

Part Two THE ENVIRONMENT OF INTERNATIONAL BUSINESS
Chapter 4 International Politics
Chapter 5 International Culture
Chapter 6 International Trade
Chapter 7 International Financial Markets and Institutions

Part Three INTERNATIONAL BUSINESS STRATEGIES
Chapter 8 Multinational Strategy
Chapter 9 Organizing Strategy
Chapter 10 Corporate Strategy and National Competitiveness
Chapter 11 Multinational enterprisess as Responsible Stakeholders

Part Four FUNCTIONAL AREA STRATEGIES
Chapter 12 Production Strategy
Chapter 13 Marketing Strategy
Chapter 14 Human Resource Management Strategy
Chapter 15 Political Risk and Negotiation Strategy
Chapter 16 International Financial Management

Part Five REGIONAL STRATEGIES
Chapter 17 European Union
Chapter 18 Japan
Chapter 19 North America
Chapter 20 Emerging Economies
Chapter 21 China

Glossary?
Index

Nbre volumes : 0

Langue : Anglais

Edition : 7ème

Localisation : Bibliothèque Campus de Nice

Support : Papier

Etat : Présent

Propriétaire : Bibliothèque