ISBN 13 : 978-1-84980-013-6

Sommaire :
Contributors : Abbas J. Ali, Nazlida Muhamad, Alexandru Balasescu, Russell Belk, Rana Sobh, Fatma Smaoui, Ghofrane Ghariani, Elizabeth C. Hirschman, Mourad Touzani, Yonca Aslanbay, Özlem Hesapçi Sanaktekin, Bekir Agirdir, Hayiel Hino, Siti Hasnah Hassan, Raja Nerina Raja Yusof, André M. Everett, Malcolm H. Cone, Sonja Prokopec, Mazen Kurdy, Kenneth Beng Yap, Rusnah Muhamad, T.C. Melewar, Sharifah Faridah Syed Alwi, Omneya Mokhtar Yacout, Mohamed Farid ElSahn, Cameron Thibos, Kate Gillespie, Farooq Haq, Ho Yin Wong, Mohamed El-Fatatry, Stephen Lee, Tariq Khan, Vili Lehdonvirta, Sultan Tepe, Maya F. Farah , Chae Ho Lee, Jennifer D. Chandler, Rula Al-Abdulrazak, Derrick Chong, Paul Temporal, Güliz Ger

1. Islamic Marketing: An Introduction and Overview

PART I: MORALITY AND THE MARKETPLACE
2. Islamic Ethics and Marketing
3. Fatwa Rulings in Islam: A Malaysian Perspective on their Role in Muslim Consumer Behaviour
4. Investment, Fashion and Markets in the Muslim World

PART II: MUSLIM CONSUMPTIONSCAPES
5. Gender and Privacy in Arab Gulf States: Implications for Consumption and Marketing
6. Being Fashionable in Today's Tunisia: What About Cultural Identity?
7. Consumer Acculturation in Situ: The Continuing Legacy of French Colonization in North Africa
8. Lifestyles of Islamic Consumers in Turkey
9. The Impact of Islam on Food Shopping and Consumption Patterns of Muslim Households
10. Understanding Preference Formation of Functional Food Among Malaysian Muslims

PART III: MARKETING PRACTICES
11. Market-orientation and Islamic Business Practices in Malaysia
12. An International Marketing Strategy Perspective on Islamic Marketing
13. Islamic Banking: The Convergence of Religion, Economic Self-interest and Marketing
14. Market Segmentation and Buying Behaviour in the Islamic Financial Services Industry
15. Customer-based Brand Equity of Islamic Banks in Bahrain: An Empirical Investigation
16. Islam and Corporate Social Responsibility in the Arab World: Reporting and Discourse
17. Exploring Marketing Strategies for Islamic Spiritual Tourism
18. A Digital Media Approach to Islamic Marketing

PART IV: GLOBALIZATION, POLITICS AND RESISTANCE
19. Serving God through the Market: The Emergence of Muslim Consumptionscapes and Islamic Resistance
20. The Arab Consumer Boycott of American Products: Motives and Intentions
21. Moments of Departure, Moments of Arrival: How Marketers Negotiate Transnationalism in Muslim Markets
22. Cultural Diplomacy and the United Arab Emirates: The Emergence of a Sovereign Wealth Fund Nation on the International Art World Stage

PART V: THE FUTURE
23. The Future of Islamic Branding and Marketing: A Managerial Perspective
24. Islam, Consumption and Marketing: Going Beyond the Essentialist Approaches


Index

Nbre volumes : 0

Langue : Anglais

Localisation : Bibliothèque Campus de Nice

Support : Papier

Etat : Présent

Propriétaire : Bibliothèque