Commentaire :

ISBN 13 : 978-1138-13365-5

Sommaire :
Part 1: Destination Brand Concepts
1. Tourism Places, Branding and Reputation Management
2. Competitive identity
3. A Place Marketing and place banding Perspective Revisited
4. Nation branding: yesterday, today and tomorrow

Part 2: Destination Brand Challenges
5. The ethical Challenge
6. The Partnership Challenge
7. The Leadership Challenge
8. The Authenticity Challenge
9. The Aesthetics Challenge
10. The tone of voice challenge
11. The digital Challenge
12. The measurement Challenge
13. The future challenge

Part 3: Destination Brand Cases
14. Branding, Nationhood and Identity: Singapore
15. Branding and New Destinations: Abu Dhabi
16. City brands and special interest tourism: Macau
17. Repositioning city brands and events: Milan
18. Branding and the opportunities of movies: Australia
19. Branding, stakeholders and integration: Namibia
20. Branding, destination image and positioning: San Francisco
21. Country brands and identity: Slovenia
22. Destination branding and the urban Lexicon: London, New-York and Barcelona
23. Branding a post-conflict destination: Northern Ireland
24. Repositioning destination brands at a time of crisis; Jerusalem
25. Epilogue: tourism and place reputation in an uncertain world

Nbre volumes : 0

Langue : Anglais

Edition : 3ème

Illustration(s) : Photographie(s)

Localisation : Bibliothèque Campus de Nice

Support : Papier

Etat : Présent

Propriétaire : Bibliothèque