ISBN 13 : 978-0273712046

Contents : Contents

Part 1. Challenges and ambiguities of business research
1. Introduction
2. Research in business

Part 2. The research process
3. The Process Process
4. Research Problems
5. Research Design
6. Measurements
7. Data sources
8. Data Collection
9. Sampling in empirical research
10. Preparation and analysis of data

Part 3. Implementation
11. Quantitative data analysis
12. Qualitative Data analysis
13. Cross-cultural research
14. Writing the final report

Language : English

Place of publishing : CAMBRIDGE

Figure(s) : Tableau(x) ; Schémas

Location : Nice Library

Material : Paper

Statement : Présent

Owner : Bibliothèque