Convergence Marketing : Strategies for Reaching the New Hybrid Consumer.
WIND Yoram Jerry ; MAHAJAN Vijay ; GUNTHER Robert E.
2002
336
0130650757
122.94-WIND
CONSUMER BEHAVIOR ; MARKETING MIX ; STRATEGY ; ELECTRONIC COMMERCE ; INTERNET
No. | Call n° | Bar code | Commentary | |
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1 | [available] |
Language : English
Place of publishing : CAMBRIDGE
Location : Nice Library
Material : Paper
Statement : Présent
Owner : Bibliothèque