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Internet marketing : strategy, implementation and practice.

CHAFFEY Dave ; MAYER Richard ; JOHNSTON Kevin ; ELLIS-CHADWICK Fiona

PRENTICE HALL

2000

508

0-273-64309-6

224.78-CHAFF

INTERNET ; MARKETING MANAGEMENT ; MARKETING MIX ; STRATEGY ; ELECTRONIC COMMERCE


Number of copies : 1
No. Call n° Bar code Commentary
1 [available]

Comment : B TO B

Language : English

Place of publishing : CAMBRIDGE

Figure(s) : Graphique(s) ; Tableau(x)

Location : Nice Library

Material : Paper

Statement : Présent

Owner : Bibliothèque