Comment :

ISBN 13 : 978-3-030-19664-6

Contents :
Contributors : Dominguez Noémie, Mayrhofer Ulrike, Ten Have Joris, Ali Farrah Almira, Poetzsch Marc, Han Zheng, Lu Quynh An, Bui-Kinh Khoi, Kim HeeJo Hannah, Fietze Simon, van Driel Gwen, Dewanto Astriani, Claes Marie-Therese, Chia Austin, Singh Prakash, Dhaliwal Amandeep, Sahay Arunaditya, Wolff Pascal, Kern Johannes, Dorosh Mila, Couley Alex, Milner Julia, Al-Sadik-Lowinski Bettina, Metz Annette

Part 1. Introduction
Asia: The Continent of Superlatives and Contradictions
Overview of the Book
Part 2. Aspiring global giants
neolid: A French Start-Up in Japan and South Korea
Taking the Road to India? Under Armour's Internationalization Strategies
Garuda Indonesia: A Turbulent Journey to Global Expansion
New Game: Should the Multinational Crop Protection Company CPG Enter China's M-Commerce Market?

Part 3. Ethnocentrism revisited
Trung Nguyen Group and the Global Coffee Dream: Advantage at Home but Also Abroad?
Late to the Party: Can Starbucks Become the Life of It?
Paris Baguette: How a South Korean Bakery Is Entering Europe Through the Capital of France

Part 4. Corporate Socila Responsibility on te Move
Lipton's Tea Plantations in India: Is There a Gap Between Saying and Doing in Sustainability?
A New Home for MusHome? Positioning Mushroom Growing Kit Through Social Media Marketing
Pizza Hut Vietnam: Adapting a Global Code of Conduct
A Breath of Fresh Air: Creating Shared Value in the Philippines
Schneider Electric India Private Limited: The CSR Dilemma
Materialise: Teaching Along the Silk Road

Part 5. Coaching in Asia
Guidance vs. Facilitation: A Critical Juncture for Coaching Services
Coach! The Challenge of Leadership Coaching and Mentoring in the Context of Intercultural Work Environments
Female Career Coaching for a Multinational Company in China
Fostering a Collaborative Mindset
The Rise and Fall of Boundaries

Nbre volumes : 0

Language : English

Location : Nice Library

Statement : Présent

Owner : Bibliothèque