Link to the ebook : https://search-ebscohost-com.ezproxy.univ-catholille.fr/logi...

eISBN : 9781576759646

Contents : Contents

Introduction : Why Marketing Matters

1. Don't Fear Marketing
Practice 1 : Use Marketing as a Core Business Strategy
2. Know Yourself
Practice 2 : Build Upon Your Mission
3. What Is Your Definition of Success ?
Practice 3 : Define Your Goals
4. Know Your Audience
Practice 4 : Be Aggressively Customer Centered
5. Question Conventional Wisdom
Practice 5 : Don't Limit Your Market
6. What's Driving the Customer Decision ?
Practice 6 : Communicate Value and Values
7. Emotion Trumps Data
Practice 7 : Connect with the Heart First, Mind Second
8. Build a Community
Practice 8 : Empower People as Messengers
9. Walk the Talk
Practice 9 : Be Authentic and Transparent
10. Use the Power of Your Voice to Change the World
Practice 10 : Leverage Marketing for Social Impact

Language : English

Location : Nice Library

Material : Electronic

Statement : Présent

Owner : Bibliothèque