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Marketing Semiotics: Signs, Strategies, and Brand Value
Appartenance & droits
2012
218
121.92-OSWAL
BRAND ; COMMUNICATION BY IMAGE ; SEMIOLOGY ; MERCHANDISING ; ADVERTISING ; CASE STUDY ; PROCESS OF CREATING VALUE
Number of copies : 1
| No. | Call n° | Bar code | Commentary | |
|---|---|---|---|---|
| 1 | [available] |
Comment :
ISBN 13 : 978-0199566501
Contents : Introduction
1. Semiotics in the World of Goods
2. Marketing Semiotics
3. Mining the Consumer Brandscape
4. Brand Discourse
5. Mining the Multicultural Brandscape
6. The Semiotics of Consumer Space
7. New directions in marketing semiotics
Language : English
Place of publishing : OXFORD
Figure(s) : Photographie(s)
Location : Nice Library
Material : Paper
Statement : Présent
Owner : Bibliothèque
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