ISBN 13 : 978-0-273-78654-2

Contents :
Part 1 Introduction
1 Introduction to digital business and e-commerce
2 Marketplace analysis for e-commerce
3 Digital business infrastructure
4 E-environment

Part 2 Strategy and applications
5 Digital business strategy
6 Supply chain management
7 E-procurement
8 E-marketing
9 Customer relationship management

Part 3 Implementation
10 Change management
11 Analysis and design
12 Digital business service implementation and optimization

Nbre volumes : 0

Language : English

Print : 6ème

Location : Nice Library

Material : Paper

Statement : Présent

Owner : Bibliothèque