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Consumer Behavior: buying, having, and being.
Appartenance & droits
SOLOMON Michael ; RUSSELL Cristel Antonia
2024
541
122.94-SOLOM
CONSUMER BEHAVIOR ; CONSUMER ; COMMUNICATION ; DECISION ; BUYING POWER ; CULTURAL AND ARTISTIC ENVIRONMENT ; SOCIAL ENVIRONMENT ; FAMILY ; BEHAVIORAL SCIENCE
| No. | Call n° | Bar code | Commentary | |
|---|---|---|---|---|
| 1 | [available] | |||
| 2 | [available] |
ISBN 13 : 978-1-292-45234-0
Contents :
Section 1. Foundations of consumer behavior
1. Buying, having and being : an introduction to consumer behavior
2. Consumer ethics, the marketplace, and the planet
Section 2. Making sense of the world
3. Perception and making meaning
4. Learning, remembering, and knowing
5. Motivation
Section 3. Buying and having: choosing and using products
6. Attitudes and how to change them
7. Deciding
8. Buyin, using, and disposing
Section 4. Being: using products to create and communicate identity
9. Identity and the self
10. Personality, values, and lifestyle
11. Social and cultural identity
Section 5. Belonging
12. How groups define us
13. Social class and status
14. Culture
Nbre volumes : 0
Language : English
Print : 14ème - Global edition
Location : Nice Library
Material : Paper
Statement : Présent
Owner : Bibliothèque