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Marketing Strategy

FERRELL O.C. ; HARTLINE Michael D.

THOMSON

2005

628

0324201400

121.55-FERRE

MARKETING MANAGEMENT ; MARKETING PLAN ; ANALYSIS ; STRATEGY ; CUSTOMER RELATIONSHIP MANAGEMENT ; CONSUMER BEHAVIOR ; SEGMENTATION ; POSITIONING ; PRODUCT ; PRICE ; DISTRIBUTION ; COMMUNICATION ; ETHICS


Number of copies : 1
No. Call n° Bar code Commentary
1 [available]

Language : English

Print : 3ème

Location : Nice Library

Material : Paper

Statement : Présent

Owner : Bibliothèque