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L' Homme, clé du marketing.

DUPUY Pierre-Andre ; SERRAF Guy

COLIN

1993

227

2-200-21130-9

121.55-DUPUY

MARKETING MANAGEMENT ; MARKETING MIX ; COMMUNICATION ; WORK ORGANIZATION ; SOCIAL ENVIRONMENT ; CULTURAL AND ARTISTIC ENVIRONMENT ; CORPORATE STRUCTURE ; COMPETTITION ; INSPECTION ; STRATEGY ; MANAGEMENT STYLE ; PLANNING ; ECONOMIC ENVIRONMENT ; MOTIVATION ; PRODUCT POLICY ; PRICE POLICY ; CULTURE ; ORGANIZATIONAL CULTURE


Number of copies : 1
No. Call n° Bar code Commentary
1 [available]

Nbre volumes : 1

Notes : Réserve – Ask a librarian

Language : French

Place of publishing : PARIS

Material : Paper

Owner : Bibliothèque