Commentaire :

ISBN 13 : 9780262534987

Sommaire : Contributors Allan Alter, Stephen J. Andriole, Bart Baesens, Gloria Barczak, Cynthia M. Beath, Alpheus Bingham, Didier Bonnet, Chris Brady, Joseph Byrum, Marina Candi, Manuel Cebrian, Marie-Cécile Cervellon, Simon Chadwick, Sophie De Winne, Mike Forde, Gerald C. Kane, Rahul Kapoor, David Kiron, Thomas Klueter, Mary C. Lacity, Rikard Lindgren, Pamela Lirio, Tucker J. Marion, Lars Mathiassen, Pete Maulik, Paul Michelman, Narendra Mulani, Pierre Nanterme, Doug Palmer, Alex “Sandy” Pentland, Anh Nguyen Phillips, Frank T. Piller, Iyad Rahwan, Deborah L. Roberts, Jeanne W. Ross, Ina M. Sebastian, Luc Sels, James E. Short, Fredrik Svahn, Steve Todd, Leslie P. Willcocks, H. James Wilson, Barbara H. Wixom.

Series Foreword
Introduction : Digital transformations might be different than you think

I Laying the foundation

1. How to develop a great digital strategy
2. Five myths about digital transformation
3. Winning the digital talent war
4. Reframing growth strategy in a digital economy

II Building data-based value

5. How to monetize your data
6. What's your data worth ?
7. Is your company ready for HR analytics ?
8. Why your company needs data translators

III Operational makeovers

9. Sales gets a machine-learning makeover
10. A new approach to automating services
11. Organizing for new technologies
12. Mastering the digital innovation challenge

IV New approaches to social media

13. Finding the right role for social media in innovation
14. Improving analytics capabilities through crowdsourcing
15. Beyond viral : Generating sustainable value from social media
16. When employees don't « like » their employers on social media

V Diving into the void

17. Leading in an unpredictable world
Contributors
Index

Langue : Anglais

Collection : THE DIGITAL FUTURE OF MANAGEMENT

Localisation : Bibliothèque Campus de Nice

Support : Papier

Etat : Présent

Propriétaire : Bibliothèque