Link to the ebook : http://ezproxy.univ-catholille.fr/login?url=https://www.vleb...

eISBN : 9780203855072

Contents : Contributors: Alan Bradshaw, Finola Kerrigan, Morris B. Holbrook, Jonathan E. Schroeder, Ian Fillis, Debi Hayes, Simon Roodhouse, Angela Osborne, Ruth Rentschler, Christina Goulding, Avi Shankar, Richard Elliott, Dirk Vom Lehn, Lisa Baxter, Michela Addis, Hye-Kyung Lee, Elizabeth C. Hirschman, Gretchen Larsen, Rob Lawson, Noel Dennis, Michael Macaulay, Annmarie Ryan, Matt Fenton, Daniela Sangiorgi, Elizabeth Carnegie, Anthony Patterson, Stephen Brown

1. Marketing the Arts
2. Challenging Conventions in Arts Marketing: Experiencing the Skull
3. The Artist in Brand Culture
4. The Tension between Artistic and Market Orientation in Visual Art
5. From Missionary to Market Maker: Reconceptualizing Arts Marketing in Practice
6. Conversation, Collaboration and Co-operation: Courting New Audiences for a New Century
7. Working Weeks, Rave Weekends: Identity Fragmentation and the Emergence of New Communities 8. Generating Aesthetic Experiences from Ordinary Activity: New Technology and the Museum Experience
9. From Luxury to Necessity: The Changing Role of Qualitative Research in the Arts
10. Dreaming of Artistic Excellence, Popularity, or Both?
11. Between Fan Culture and Copyright Infringement: Manga Scanlation
12. Bluegrass Revival: Marketing and Authenticity in the Hills of Appalachia
13. Evolving Perspectives on Music Consumption
14. Musings from Miles: What Miles Davis Can Tell Us about Music and Marketing
15. A Night at the Theatre: Moving Arts Marketing from the Office to the Kitchen and Beyond
16. Museums in Society or Society as a Museum? Museums, Culture and Consumption in the (Post) Modern World
17. Extreme Cultural and Marketing Makeover: Liverpool Home Edition
18. The Brand Stripped Bare by its Marketers, Even

Language : English

Location : Nice Library

Material : Electronic

Statement : Présent

Owner : Bibliothèque