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Sommaire : Foreword
Preface
Acknowledgments

Part One—Overview and Background

Chapter 1 Digital Disciplines, Strategic Supremacy
Chapter 2 Value Disciplines and Related Frameworks
Chapter 3 Digital Disciplines
Chapter 4 Digital Technologies

Part Two—Information Excellence

Chapter 5 Operations and Information
Chapter 6 The Discipline of Information Excellence
Chapter 7 Burberry—Weaving IT into the Fabric of the Company

Part Three—Solution Leadership

Chapter 8 Products, Services, and Solutions
Chapter 9 The Discipline of Solution Leadership
Chapter 10 Nike—A Track Record of Success

Part Four—Collective Intimacy

Chapter 11 Customer Experience and Relationships
Chapter 12 The Discipline of Collective Intimacy
Chapter 13 Netflix—Entertaining Disruption

Part Five—Accelerated Innovation

Chapter 14 Innovation and Transformation
Chapter 15 The Discipline of Accelerated Innovation
Chapter 16 Procter & Gamble Cleans Up

Part Six—Successful Execution

Chapter 17 General Electric—Flying High

Chapter 18 Human Behavior and Gamification
Chapter 19 Opower—The Power of the Human Mind
Chapter 20 Digital Disasters

Part Seven—What's Next?

Chapter 21 Looking Forward
About the author
Index

Langue : Anglais

Lieu d'édition : TORONTO

Localisation : Bibliothèque Campus de Nice

Support : Numérique

Etat : Présent

Propriétaire : Bibliothèque