Sommaire : Part I — Marketing Management

Chapter 1 — Introduction to Nonprofit Marketing
Chapter 2 — Setting the Path of the Nonprofit Organization: Mission Focus, Strategic Objectives, Differentiation, Positioning, Unique Value Proposition, Segmentation
Chapter 3 — Research in Nonprofit Organizations
Chapter 4 — Strategic Market Analysis and Planning for Public and Nonprofit Organizations
Chapter 5 — Offers in Nonprofit Organizations: Product and Place
Chapter 6 — Offers in Nonprofit Organizations: Promotion and Price

Part II — MARKETING TO DONORS AND VOLUNTEERS

Chapter 7 — Direct Marketing Tactics
Chapter 8 — Strategic Approaches to Attracting Major Gifts
Chapter 9 — Special Events in the Nonprofit Sector
Chapter 10 — Marketing to Volunteers

Part III — SPECIAL TOPICS

Chapter 11 — Social Marketing
Chapter 12 — Cause-Related Marketing and Other Collaborations with the Business Sector

Index
About the authors

Langue : Anglais

Lieu d'édition : LONDON

Localisation : Bibliothèque Campus de Nice

Support : Papier

Etat : Présent

Propriétaire : Bibliothèque