Commentaire :

ISBN 13 : 978-0593076354

Sommaire :
Introduction

Part I: Side projects.
The trough of sorrow: the early years of Airbnb
Jam sessions: the early years of Uber –
The nonstarters: SeamlessWeb, Taxi Magic, Cabulous, Couchsurfing, Zimride
The growth hacker: How Airbnb took off
Blood, sweat, and ramen: how Uber conquered San Francisco

Part II: Empire building.
The wartime CEO: Airbnb fights on two fronts
The playbook: Uber's expansion begins
Travis's law: The rise of ridesharing
Too big to regulate: Airbnb's fight in New York City

Part III: The trial of the upstarts.
God view: Uber's rough ride
Escape velocity: Fights and fables with Airbnb
Global mega-unicorn death match!: Uber versus the world

Epilogue

Langue : Anglais

Localisation : Bibliothèque Campus de Nice

Support : Papier

Etat : Présent

Propriétaire : Bibliothèque